A key strategy for generating more and better quality leads is the development of strategic alliances. As you look “upstream” and “downstream” from your business, you can identify other businesses who provide products and services to the same target clients you serve. Consider the wedding industry for example. Once a lucky young woman receives a marriage proposal and a ring (that happens to be one of my daughter’s in the image), there is a chain of events that will typically take place… finding a wedding dress, securing a venue, identifying a printer, discussing options with a florist, etc. Each of
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