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Generating more and better leads by creating strategic alliances

A key strategy for generating more and better quality leads is the development of strategic alliances. As you look “upstream” and “downstream” from your business, you can identify other businesses who provide products and services to the same target clients you serve. Consider the wedding industry for example. Once a lucky young woman receives a marriage proposal and a ring (that happens to be one of my daughter’s in the image), there is a chain of events that will typically take place… finding a wedding dress, securing a venue, identifying a printer, discussing options with a florist, etc. Each of

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The principle of “marginal gains” and a leadership mistake

I first heard about the principle of “marginal gains” several years ago in (of all places) a church setting in Sunday School!  To teach the principle, the teacher introduced us to a compelling story about the British Olympic track cycling team. We learned about the team’s amazing application of the marginal gains principle through a ~6 year journey that took the team from a losing 76-year history (during which the team won only a single Olympic gold medal) and positioned the cyclists as winners of 7 out of 10 available gold medals in track cycling at the 2008 Beijing Olympics. 

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What’s YOUR answer to the question “So, what do you do?”

“So, [insert your name], what do you do?” How you answer this question will determine whether you succeed or fail in business, because most people don’t really care what you do! They subconsciously want to know… 1. What can you do for me? 2. What do I have to do to get it? 3. How long will it take? 4. How much does it cost? The Key to Successful Marketing When you think about how to answer the “What do you do?” question, you MUST enter the conversation that’s taking place in the head of your prospects. The conversation that’s

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15 Tips to Develop World-Class Marketing

Approaching your business’ marketing with a “World-Class perspective” is important, whether or not you want to attract customers/clients from all over the world. You can do this a number of different techniques and activities: Keep a marketing journal and scribble down anything innovative you see – record ideas you have regarding how to apply what you observe to your own company’s products/services. Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working. Order from your own company under a different name and analyze the process of ordering, shipping, online store, customer service

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30 Tips to Create Useful Influence

Advertising should never be your only method of marketing; there are a myriad of ways to get your name out there in a way that feels personal and authentic to potential customers/clients and that create positive influence. “Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” – Jay Abraham Here are 30 ideas to create positive influence in a way that will build rapport and that will help your audience “Know, Like and Trust” you: 1. Put together a short report that’ll you’ll

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