Advertising should never be your only method of marketing; there are a myriad of ways to get your name out there in a way that feels personal and authentic to potential customers/clients and that create positive influence.
“Effective advertising…must be used to get your name out to the public. If your name is not familiar to people, they will not come to you.” – Jay Abraham
Here are 30 ideas to create positive influence in a way that will build rapport and that will help your audience “Know, Like and Trust” you:
1. Put together a short report that’ll you’ll automatically send to prospects when they contact you. This could include case studies, samples or other proof that positions your company as a valuable expert in the field of interest. It could also include a short description of your business and what you specialize in.
2. Develop value-oriented social media posts/ads (“value-oriented” = how do your products/services add value to what the customer’s typical problems are).
3. Consider newsletters as a way of educating and informing customers about your industry and services offered.
4. Offer a free seminar, webinar or other lecture to build awareness of your business, but make sure you make the information pertinent to your target market and find speakers who are respected and known in the industry.
5. Buy an existing business, introduce better marketing and grow this new business faster than a “from scratch” business.
6. Always test different versions of your ads to find the most effective ones.
7. Use direct mail marketing to grow your business.
8. Put together a database of previous customers and send them new information.
9. Offer incentives such as frequent purchasing benefits, loyalty programs, referral programs or others.
10. Approach large firms who may need your services and negotiate a deal to be their exclusive expert in your field.
11. Offer a 24-hour information line with a regularly updated recorded message. Make this available to all past and future customers/clients.
12. Donate time or materials to local charities to show support in your area.
13. Offer public clinics for the general public to come along and discuss what they need that’s free and approachable.
14. Organize seminars your customers/clients can pay to attend by putting together a high-perception value package.
15. Approach local newspaper or trade publication by offering to write a regular column about your area of expertise. Don’t ask for money, just a byline and bio.
16. Develop a weekend or other destination seminar for customers/clients, not only does this give you an action-packed weekend with the most important people, but it also gives them a tax-deductible business adventure.
17. Take a good seminar and turn it into written form as a home study, member site program, audio or video program.
18. Approach large companies and offer to give seminars to their employees, investors or management.
19. Be proactive with your marketing plan.
20. Barter for your marketing. Offer products or services in lieu of payment.
21. Be willing to bring in new clients, even if at an initial loss because it will likely pay off later.
22. Regulate your marketing budget to maximize the potential income from them to hit the next year and try to push back advertising costs for the next year to offset your expenses.
23. Make offers to target markets or target market businesses to pay them for referrals or shared databases.
24. Offer loaner products to replace equipment that is to be repaired or refurbished.
25. Give away something free to everyone who brings in a print version of your advertisement. This is a great way to see which ads are giving you the most bang for your buck.
26. Continually consider what new products/services you can offer to current customers/clients.
27. Develop a mail order division of your company.
28. Offer a proposition to your competitors to trade customers/clients you were both unsuccessful in selling to.
29. Use different marketing tactics as an excuse to attract new customers/clients with new offers and goodies.
30. Offer a “you-choose-the-price” program. This is especially good for product you just can’t seem to sell.
BONUS: Some other great ways to get your name out there for little or no cost are:
• Get involved in your community-volunteer, donate to local events, etc.
• Join your local Chamber of Commerce and attend the networking and other activities throughout the year.
• Join a local, state or regional professional associate for further networking opportunities.
• Become a board member of a local organization.
If you’re not sure where to start with your marketing plan or how to reach out to your
local community, competitors, customers/clients and others who could influence your
business in a highly positive way, try our FREE test drive to experience the tools and
resources we have to boost your business to the next level and beyond.